Sentry Insurance Logo and Color Scheme Inspire Its Flad Architects-Designed Office
When Sentry Insurance finished a two-year rebrand of its corporate identity and embarked on a new office building in Stevens Point, Wisconsin, executives didn’t imagine the firm’s new logo would also inspire the architecture. But the logo’s pair of interlocked lines, says Flad Architects design principal Jeffrey C. Raasch, was a perfect fit. “When we encountered a height limit on the site that would essentially restrict access to daylight and views in order to achieve the required square footage, we began to consider the idea of breaking the building into two pieces.”
The new office became a seven-story, 270,000-square-foot structure that resembles a parallel bar, with north and south wings linked by a central, six-story atrium. The first floor incorporates a kitchen, cafeteria, lounge, and coffee bar beneath level two’s health and wellness facilities; above those rise four stories of office space, each organized as equally sized open-plan wings sited for optimal solar alignment and connected by an ornamental stair. Meeting spaces and indoor and outdoor breakout spaces fill the top floor, along with a garden terrace.
Interiors lead Jennifer Kauls incorporated Sentry’s gradient blue color scheme throughout public areas, including the atrium’s two-tone custom benches. That space, Raasch says, “is the social hub of the building,” both literally and psychologically connected the two spaces. The overall shape “is as much a functional component of the building as it is a representation of the brand,” he says. In other words, a perfect 50-50.
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